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Cause Marketing for an Ad-Averse Group (AdWeek.com)

Akshay — Tue, 31 Jul 2007 19:22:21 +0000

AdWeek.com - NEW YORK Does cause marketing work with a demographic that doesn't want to be singled out in advertising? John Paul Mitchell Systems thinks so. The Beverly Hills, Calif.-based haircare company is launching its first teen-focused advertising campaign. And philanthropy, not product, will be front and center.

Prime Time Ratings: Weekend Highlights (Mediaweek.com)

Akshay — Tue, 31 Jul 2007 19:22:14 +0000

Mediaweek.com - -Ratings Breakdown:
After 16 days at the Television Critics Association Summer Press Tour in Los Angeles, it's back to reality, and those abysmal summer prime time ratings. On that note, CBS and NBC tied for dominance in both households and total viewers, while the CW's perennial Friday Night Smackdown! was No. 1 among adults 18-49.

2007 TCA Summer Press Tour: That

Akshay — Tue, 31 Jul 2007 19:22:11 +0000

Mediaweek.com - Well, folks, I am back in my favorite city in the world, New York. After 16 days at the Television Critics Association Press Tour in perennially sunny and traffic-stalled Los Angeles (a cloud and an open street would be a switch), it's nice to be home. And while I will give you more specifics on the networks in Mediaweek's next Mr. Television column, let's dish for a few minutes about some of the other important things?food and celebrities.

McDonald’s drops rapper from tour (AP)

Akshay — Tue, 31 Jul 2007 19:22:06 +0000

AP - Rapper Twista, who was tapped by McDonald’s to perform during its nationwide concert series, has been dropped from the lineup because of his “controversial lyrics,” the fast food giant said Monday.

Top music companies show interest in Univision unit (Reuters)

Akshay — Tue, 31 Jul 2007 19:21:57 +0000

Reuters - The world's largest recording
companies have expressed interest in buying Univision
Communications Inc.'s music unit, with an auction expected to
pick up pace this week, sources familiar with the matter said
on Monday.

Hollywood pros to launch online video site (AP)

Akshay — Tue, 31 Jul 2007 19:21:44 +0000

AP - LOS ANGELES (AP) — When it debuts Tuesday on the Web, My Damn Channel will become the latest attempt by Hollywood professionals to cash in on the huge popularity of online video.

New Damn Channel cursed with video content (Reuters)

Akshay — Tue, 31 Jul 2007 19:21:39 +0000

Reuters - A former CBS Radio
programming executive has lined up the likes of Harry Shearer,
Andy Milonakis and Paul Reiser for a new Web site set to launch
Tuesday featuring original video content.

Hollywood stockpiles projects for possible strikes (Reuters)

Akshay — Tue, 31 Jul 2007 19:21:36 +0000

Reuters - Hollywood executives are
feverishly preparing for possible strikes by writers, directors
and actors.

News Corp., Dow Jones deal expected Tuesday: source (Reuters)

Akshay — Tue, 31 Jul 2007 19:21:34 +0000

Reuters - Rupert Murdoch's News Corp. is
expected to reach a definitive agreement to buy Dow Jones & Co.
Inc. on Tuesday evening, capping his three-month pursuit of the
publisher of the Wall Street Journal, a source familiar with
the matter said.

News Corp, Dow Jones deal expected Tuesday: source (Reuters)

Akshay — Tue, 31 Jul 2007 19:21:29 +0000

Reuters - Rupert Murdoch's News Corp. is likely
to secure a deal to buy Dow Jones & Co. Inc. on Tuesday after
drawing the support of a sufficient number of votes held by the
company's controlling family, according to The Wall Street
Journal.