AdWeek.com - NEW YORK Does cause marketing work with a demographic that doesn't want to be singled out in advertising? John Paul Mitchell Systems thinks so. The Beverly Hills, Calif.-based haircare company is launching its first teen-focused advertising campaign. And philanthropy, not product, will be front and center.
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Mediaweek.com - -Ratings Breakdown:
After 16 days at the Television Critics Association Summer Press Tour in Los Angeles, it's back to reality, and those abysmal summer prime time ratings. On that note, CBS and NBC tied for dominance in both households and total viewers, while the CW's perennial Friday Night Smackdown! was No. 1 among adults […]
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Mediaweek.com - Well, folks, I am back in my favorite city in the world, New York. After 16 days at the Television Critics Association Press Tour in perennially sunny and traffic-stalled Los Angeles (a cloud and an open street would be a switch), it's nice to be home. And while I will give you more […]
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AP - Rapper Twista, who was tapped by McDonald’s to perform during its nationwide concert series, has been dropped from the lineup because of his “controversial lyrics,” the fast food giant said Monday.
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Reuters - The world's largest recording
companies have expressed interest in buying Univision
Communications Inc.'s music unit, with an auction expected to
pick up pace this week, sources familiar with the matter said
on Monday.
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